SportingBet Bookmaker Detailed Review and Description

SportingBet Bookmaker Detailed Review and Description

General information about SportingBet

The bookmaking office of Sportingbet was founded at the end of XX century (in 1998, to be more precise). Initially, the work of this office was focused on the US market. But the year 2006 came and the US government decided to protect its citizens from online poker, sports betting and other types of gambling in the world wide web. Accordingly, some gambling and bookmaking offices, were forced to leave the US market, SportingBet was forced as well. The most dramatic in this situation is that SportingBet was only able selling local assets for a nominal fee.
Fortunately, SportingBet bookmaker has recovered itself fast enough. Then great reorientation to the European gambling market began. SportingBet was pioneering in this field. Moreover, SportingBet is spreading in the CIS (Commonwealth of Independent States), but unsuccessfully it has some problems with online activity in Russia. In general, according to some experts, Sportingbet is currently among the world bookmakers top-3.

Today SportingBet bookmaker’s office is registered in United Kingdom and has a lot of licenses, which can affirm its viability in the field of bookmaking, online gambling etc. Also it has two well-known international “island” licenses (such as Curacao license) and prestigious licenses of Great Britain and Australia, so it allows SportingBet to operate in 26 countries all around the world. After the merger with the Centrebet bookmaker office SportingBet became the largest bookmaker in Australia. Furthermore, SportingBet has a partnership agreement with a reputable international bookmaker – William Hill. This agreement is about cooperation in the markets of different countries and licenses’ exchange.

According to experts, there are about of 3 million users of SportingBet around the world. The company has offices in many European capitals. The shares that Sportingbet since 2001 are listed on the London Stock Exchange.

The bookmaking office SportingBet is actively sponsoring, as a title partner, for example, such clubs as Wolverhampton, Leeds United, Steaua (Bucharest), Slavia (Sofia), etc.

Given the above facts, it becomes clear why the office has such authority in the field of sports betting. Sportingbet is a member of many international organizations in the field of gambling and bookmaking in particular, for example, ESSA, IBAS, ICRA, etc.


Really important to mention in this review, SportingBet has translated its web-site on 21 languages. These sites is translated on Russian as well, but after changes in the law, which were done in 2014, this site was prohibited in Russian Federation. Maybe someone will say that the resource of the office is made without any external frills, but on the other hand, everything that is related to design is a matter of taste. And the site of the company, which, as we have already mentioned, is estimated by some experts to be among the top 3 global bookmaker brands, can not even be defined as bad.

Their web-platform is Russified completely. It is easy to orientate on this web-site. Light blue and blue tones are really comfortable for vision and can’t tire it. And the key point of this site – there is no any excess information, it contains company news, bids and everything related to them. Yes, having useful information only – main aim of company’s web-site, but other bookmakers are often forgetting about it.

Brand of SportingBet has not only betting lines, it has also different types of gambling: online casino, poker, scratch games etc. Anyone, who likes gambling will enjoy it.

The feature of the online casino SportingBet is that it is "live", i.e. All games are in real time with real dealers. Broadcasts in Russian are conducted on the assurance of the bookmaker from Latvia.

There is a popular section of “Virtual Sports / Football”, it is an ordinary video slot. Therefore, you should think about it as about an ordinary slot. But if you do not have enough excitement and adrenaline in the usual stakes and casinos, then you may have fun here.

SportingBet has also a statistics section. It differs from statistics on other bookmakers. It means, that there is not just Betradar company’s “figures”, but an individually developed graphical shell.

According to the tradition of the world's leading brands, there is also a mobile version of the site, and to facilitate the process of making Live betting offers to view a lot of direct sports video broadcasts.

We will not even talk a lot about SportingBet bonus features, because bonuses are not constant, you can be sure that the Sportingbet bookmaker gives the best bonuses for its clients. There are always a lot of promotions, which offers generous bonuses for the first, as well as free bets. The sign-up bonus is really great, maximal value of this bonus is 400 euros. Moreover, there is a bonus-club for regular clients.

Furthermore, there are no problems with money withdraw, because SportingBet gives at your service all the most popular payment systems and plastic cards. Before the deposit, in addition, only the deposit / withdraw limits for the chosen method should be clarified, in order to avoid minor problems in the future.

The bookmaking office SportingBet offers its customers to play and in the weekly free (!) Tote with a prize fund of 15.000 $.

Sportingbet is a solid bookmaker, so it took care not only of high-quality customer service, but also about the possibility to overcome various problems with access to the site, in particular, blocking. If the Sportingbet site is blocked, the player does not need to panic, fearing for the safety of their funds in the account: it is enough to simply use one of the site mirrors and be reassured that founds are normal. Recall that the mirror neither externally nor functionally different from the main site. Very often for players SportingBet mirror becomes really helpful. In particular, SportingBet mirror is irreplaceable for Russian customers.

SportingBet Bookmaker Detailed Review and Description

Betting lines and LIVE betting

Reviewing SportingBet and its betting lines we can’t criticize it. It corresponds with all international standards: there are a lot of actions, high coefficients etc.

It is believed by some experts, that if you like American sports, you will be happy betting on it in SportingBet. And this opinion is rational, because coefficients for NBA, NFL, NHL and other North American leagues have the greatest coefficients in SportingBet bookmaking.

Sportingbet has a special piety for Live betting. According to the experts’ opinion, approximately 60% of the bookmaker's turnover is Live betting.

The average margin is 8%: the largest in the NHL - 8.2%, the smallest in the MLB - 2.1% only.

Yes, there are some limitations, but according to the rules of this bookmaking: “The maximum amount of payments for winnings in Sportingbet is 280,000 euros per day”, so even high-rollers will have no problems with such limitations.

Customer service

With their question, customers may contact SportingBet’s customer service via telephone, Live chat, e-mail or directly from the web-site. The support service responds to queries in Russian.

Web-site of SportingBet company is prohibited in the Russian Federation, it is why do we recommend users to familiarize themselves with the reviews of legal bookmakers whose activities are regulated by the Interactive Rates Translation Center.


Pros of SportingBet:
  • It is one of the biggest brands of bookmaking. As an international bookmaking agency it has a high level of reliability and authority.
  • High limits.
  • Really good Live betting section.
  • Generous bonuses, a lot of shares, including regularly organization of a free tote.
  • The average marge is about 8%.
  • Loyal to players from the post-Soviet space.
  • Functional, useful and convenient web-site.
  • There is a mobile version of bookmaker’s site.
  • A lot of games such as casino, slots, board games etc.
  • Live video broadcasting of different competitions.

Con sides of SportingBet:
  • It has no license to work in Russian Federation.

Article Added: 23 Feb 2016, 11:26 GMT+0

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